A FLEXIBLE DESIGN: You can use your Sling wrap as soon as your baby is born so that both you and baby can benefit from the constant closeness. You can even use your wrap while breastfeeding. As your baby grows and is able to hold himself up, you can use your wrap to hold baby facing out so that (s)he can see the world with you. Helps relieve colic on the baby and enhances bonding between the mother and the baby.